November 28, 2011

Getting social media right

Social media writing. Tweeter for hire. The brain behind your FaceBooking. What's the job title for that -- Social mediator? Hmm... it sounds like someone who does introductions at parties. But really all this means is that I am now writing social media for third parties for pay. I can't talk about my current fabulous job much, but it's focused on the luxury market and has been a blast to write.
Remember: social media writing isn't just a matter of throwing a bullet point or sale alert at your audience. The tone has to be spot-on. Details need to be crafted, not tossed into the media stream. How do you condense an 8-bullet alert into a 140-character tweet? How do you create a two-way relationship with your audience? How do you get it right? Email me, for starters:

September 28, 2011

New client: Nine West!

Mama's got a brand new bag (er...shoe): I'm now copywriting for Nine West! Their copy has gotten edgier over the last year so it's no cakewalk, but it's right up my alley.

July 28, 2009

Daily Candy: Paw Prints

pawprints.jpgYou say you can't rest til you've seen hamsters in American Gothic dress? Searching for the perfect gift for your animal-loving friend? Check out these cute animal prints by Cindy Jerrell.

Read my piece at Daily Candy or view it here after the jump.

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June 17, 2009

Daily Candy: Float Your Boat

float.jpgFloat is a blissful spa experience with a new take on massage and other beauty-wellness treatments -- not as luxuries but as affordable treats that can fit into any budget. Read the piece at Daily Candy or view it here after the jump.

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November 11, 2008

Daily Candy: The Right to Bare Arms

Tell me these running sleeves aren't the coolest. They even look good off the track. Read more after the jump.

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September 13, 2008

Black Book Jet Set Guide 2008

The Black Book Atlanta Jet-Set guide for Black Book magazine -- this is a gift guide you can buy at Intermix, with fabulous clubs, restaurants, and shops to see and explore in major cities around the country. I updated and rewrote the Atlanta section!


September 12, 2008

Atlanta Peach: makeup maven Tracy Ewell

A recent double-spread Peach Patrol for Atlanta Peach Magazine's May issue on local makeup maven Tracy Ewell...


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