April 23, 2014

XO, Vera: 300K Subscribers = a lot of dedicated emails!

Vera Wang's gorgeous newsletter is great fun to write for -- I write a dedicated email about once a week. My faves so far are these ones, because storytelling ALWAYS sells. The "Shades of Grey" sunwear piece sold out and meant a re-order for the manufacturer!

  • July 2013: Smart Sunwear for Summer -- notice the tie-in between the beach-read theme and the short headers. Where else could I use "wine-dark sea" to sell luxury sunglasses?
  • May 2012: Cleanup in Aisle 1 -- a partnership between Vera Wang and Dyson. My favorite line is this one: "The Lifetime washable filter traps microscopic allergens -- but sadly not your prankster brother or his stash of “just married” shaving cream. That’s what your bridesmaids are for."
  • June 2012: Summer's Hottest Shades -- The 50 Shades of Grey line and the building-passion headlines knocked this one out of the park -- and sold out the frames!

New Client: Veilability

Veilability is a fabulous Australian client -- they offer an amazingly powerful wedding venue search engine in addition to concierge service that enables you to plan a wedding or reception in just minutes. Think Google + FaceBook + Instagram, but wedding focused!

May 26, 2012

A fun Vera Wang piece

Writing for Vera Wang has kicked up this spring; this is an especially fun piece I wrote for a newsletter partnership with Dyson. I love it -- partly because I avoided that "I'm married to my cleaning products" vibe that so many cleaning supply ads give off! Read on for more of "Cleanup in Aisle 1"...

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March 26, 2011

New client: Vera Wang!

I'm happy to announce a new writing client: Vera Wang! Examples of my work to follow soon, of course.vera_wang_logo.gif
It's been such a long year (or more). After having 3 kids in four years and spending 3 years straight with one child with major sleep issues that are finally being ironed out, it's incredibly fun to be back in the writing saddle and engaging with a fun, fabulous client.

October 17, 2007 blog launches!

I'm the Local Scout for Atlanta for, parent site of Brides, Modern Bride, and Elegant Bride magazines. Go here to find my blog detailing all that's fun in Atlanta bridal trends.

September 28, 2007 "Local Scout" blogs, coming soon, the parent site of Brides, Modern Bride, and Elegant Bride Magazines, kicks off two city-based wedding trend blogs this month. The fair cities of Atlanta and Chicago (Hi, Beth!) launch first, with others to follow.

And if you have a cool new idea for a favor, decoration or new wedding tradition, let me know! I'm always looking for ideas. Other wedding-related brainwaves, such as ideas for showers, registries, theme weddings, groom-inclusion, and especially multi-cultural weddings are also very welcome. Just email me!

July 30, 2007

Blog dum dee dum...

I'm happy to announce that I'll be blogging daily for starting in mid-September. Look for mini-reports on wedding trends, travel tips, hotel and restaurant ideas, and fun examples of showers, favors, and all the usual wedding trimmings!