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Newish client: Spanx!

This client work took place a few months ago -- I wrote some big spreads for Spanx's 10th anniversary catalog, from a founder's history to various employee experiences over the years. Lovely people, prompt payment, and a week of interviewing Sara Blakely and her employees about 10 years of Spanx hose and hijinx. I loved my headline that got away, about the launch of Man Spanx: "Bros before Hose".... it ended up edited out but was a fun laugh til final proof.


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